Nehi Records is the new label from the folks that brought you Catfish Records. Catfish was one of the most respected labels of its time and released music by some of Americana’s greatest names, from Blues giants such as Charley Patton, Blind Willie McTell, Leadbelly, Bukka White, Blind Lemon Jefferson, amongst many others, to Country legends such as Townes Van Zandt, Steve Earle, Guy Clarke, The Flatlanders, Willie Nelson, and many more. Not to mention the celebrated ‘Heartworn Highways’ film that Mojo magazine had in its top5 musical films of all time.
Nehi (pronounced knee high) is a flavoured soft drink that originated in America. It was introduced in 1924 by Chero-Cola/Union Bottle Works and the drinks brand is owned by Dr Pepper with whom we are in no ways associated. The drink was a favourite of Blues musicians as they could mix it with their homemade alcohol to make the drink more palatable and has been celebrated in songs by the likes of Frank Stokes (‘Nehi Mamma Blues’) and Blind Joe Reynolds (‘Nehi Blues’). Nehi’s brief is not a million miles away from Catfish’s original idea: great music, by great artists, with well thought out design, insightful and exhaustive sleeve notes, rare images, with the audio mastered with the most-up-to-date methods from the strongest source material available, all available to the customer a very affordable price.